Marketing Foundation Plan

Starting at $1,500

If your marketing feels scattered or unclear, this is where we start. I'll learn your goals, challenges, and direction through a short questionnaire and a one-on-one call, then build a thoughtful plan you can act on immediately.

You'll walk away with:

  • Clear positioning

  • Core messaging

  • Defined audience and channels

  • Priorities you can act on right away

Build my foundation
Build my foundation

Start with a gut check instead

  • I work with solo entrepreneurs building businesses on their own, as well as founders who have teams of employees. Most of my clients are service-based professionals selling their knowledge and time, not products.

  • Many of the women I work with are in early stages of building a business and not ready for ongoing support. If that’s you, my one-time offerings are a good place to start. Growth Gut Check sessions and Marketing Foundation Plans are designed to give you clarity, direction, and immediate next steps without the commitment.

  • “Thought leadership” is a marketing term for someone who has built credibility and visibility around their expertise. You don’t need to label yourself a thought leader to succeed. The real focus is building authority—being clearly known for what you do and trusted for how you think.

  • I use AI as a thinking partner in the following ways:

    • Perplexity – for industry research and SWOT analysis

    • NotebookLM – to synthesize notes from client questionnaires and calls

    • Hemingway Editor – to identify grammar and readability issues (not for writing content)

    • Claude Artifacts – to mock up design ideas before building in Canva

    I do not input sensitive client information into AI tools, and I’ve configured my settings to avoid data sharing where possible.

  • We can do whatever works for you. This includes scheduled strategy calls, ad hoc video calls, email, and text. I also use Loom for async video updates and walkthroughs, which helps reduce unnecessary meetings while keeping the momentum going.

  • Payments are accepted via Zelle, Venmo, or check.

  • That’s great to hear! I frequently work alongside existing teams as a strategic partner, especially during inflection points where clearer positioning, messaging, or direction is needed. While I’m not a fractional CMO, I’m open to opportunities that are a fit for my expertise.

  • I occasionally bring in trusted specialists for areas outside my core focus, particularly media relations and paid campaigns. This isn’t standard for every project, but I do it when it improves the outcome for the client.

Your Questions, Answered

  • “Laura's strategic, intelligent, hard-working, and kind. I trust her implicitly, and all these years later, I still learn something new every time I talk to her.”

    —Beth Andrix Monaghan, Certified Meditation Teacher & Former PR Agency Founder

  • "Laura is an incredible resource and a true champion for female entrepreneurs. She brings a rare combination of calm, clarity, and strategic insight, helping me turn ideas into a clear, actionable plan that aligned with both my goals and my capacity. What stood out most was her unwavering optimism and confidence as I navigated the challenges of building something new. Stepping into business ownership can feel vulnerable, but Laura helped me pause, reset, and reconnect with genuine excitement for the path ahead. So thankful to have her as a guide on this journey."

    —Lindsay Cotterpong, LICSW, Psychotherapist, DBT Group Coaching