Turn your experience into a business you love
I help women entrepreneurs clarify their positioning, offers, and marketing strategies—so they can build and grow with intention.
Why marketing yourself feels harder than it should
Are you a woman entrepreneur building a cool business but feel stuck when it comes to marketing yourself? You’re in the right place.
Hi, I’m Laura Garofalo, a growth strategist that gets you out of your head and into a clear, realistic plan.
I’ve met many entrepreneurs who are overthinking content, defaulting to tactics that don’t match their business goals, and trying to figure it out alone. It’s extra stressful because most marketing advice is designed for companies with teams, budgets, and layers of support.
On top of this, when you are the brand, everything feels more personal:
Feedback sounds louder;
Comparison shows up fast;
Inconsistency feels like failure;
And self-doubt creeps in, making your inner critic…well, more critical.
But, there’s good news: You have a unique combination of knowledge and skills only YOU bring. Your expertise is your best marketing strategy.
You just need a clear story and the right support. It’s time to stop second-guessing yourself, trust the process, and start making real progress!
Who I work with
Women aren’t leaning out. They’re opting out of workplaces that no longer fit their lives, values, or ambitions. It’s no surprise many women are choosing entrepreneurship—now owning over 40% of U.S. businesses.
I partner with women who are starting a business or navigating a new professional path, including those who are:
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Transform years of experience into an easy to understand story and offering that will build your personal brand.
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Find your niche, build a digital presence, and connect with the audience that matters most.
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Build with intention, communicate your value confidently, and attract the clients and opportunities that matter most to you.
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Be known for the right things by the right people.
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Speak clearly about what you do and make it relevant.
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Find new ways to monetize your expertise.
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Know exactly who you are communicating to and engaging with.
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Build a marketing rhythm you can maintain.
What I do
I help you get out of your head and into a clear and actionable growth strategy. Together, we determine who you’re for, what problem(s) you solve, how to talk about your work, and where to find growth opportunities.
How I approach growth
When you get clarity, marketing yourself gets easier.
Putting yourself out there
Knowing what to say
Making decisions about who you want to work with and how you want to grow
I developed BANTER to help women entrepreneurs build a strong foundation for business development and marketing. It’s not a checklist—it’s a thinking system that keeps your efforts focused and intentional, anchoring your positioning, audience, content, channels, and offers to your “why.”