Turn your expertise into your growth strategy

I build marketing and business development functions for founders, executives, and senior business advisors who want to attract more of the right clients.

Let's talk

My clients are hired for how they think and solve problems

You’re an expert at what you do. But maybe your firm has grown. Your capabilities have changed. Or the market has shifted.

What worked to get you here may not be enough for what’s next.

Your expertise is still your strongest asset. You just need a focused strategy and the right support.

See how I can help

Who I am

Laura Garofalo, Founder, Professional Banter

Hi, I'm Laura Garofalo.

I've spent 15+ years inside PR agencies, first serving clients and later leading business development and marketing. Today, I bring that experience to founders, executives, and senior business advisors who need a more intentional approach to growth.

Consider me your business partner: someone who can challenge the strategy, connect the dots, manage the moving pieces, and help see the work through from start to finish.

Whether you're launching something new, repositioning what you've built, or ready to stop figuring it all out alone, I'd love to hear what you're working on.

Learn about my approach

When to bring me in

  • Your business has changed

    Your capabilities, clients, or market have evolved, but your positioning hasn’t caught up.

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  • Your referrals aren't enough

    You’ve built a strong reputation and network. Now you need to re-engage those relationships while reaching the people who don’t know you yet.

  • You need to formalize marketing & business development

    Growth has been largely handled by the founder, spread across the team, or done in random bursts. You’re ready for more strategy, structure, and consistency.

Tell me what you're working on

  • "I've struggled over the years to find someone to help me with business development who can both think strategically and roll up her sleeves to help me actually move things forward. Laura is the rare professional who does both. If you're a business owner who's ready to grow but could use a smart strategic partner to help you get there, I can't recommend Laura highly enough. Working with her has been one of the best investments I've made in my business.”

    — Sarah Gershman, Founder & CEO, Green Room Speakers

  • “Laura's strategic, intelligent, hard-working, and kind. I trust her implicitly, and all these years later, I still learn something new every time I talk to her.”

    — Beth Andrix Monaghan, Founder & Former CEO, Inkhouse, an Orchestra Company

  • “Laura is a brilliant marketing strategist who is skilled at crystallizing company messaging, helping companies grow their new business pipelines and creating and overseeing strong marketing programs. Laura is also an absolute pleasure to work with who contributes as much to a company’s culture, as she does to a business’ bottom line.”

    — Lisa van der Pool, Founder, Van Der Pool Media Strategies

  • “I worked with Laura to assess my website and current digital content to better position my business to better define offers, drive leads, and ultimately sales. In a week she gave me an amazingly thorough, easy to understand, and clear road map to fix things up and get the outcomes I want for my business, along with some new creative ideas I hadn’t thought of. She has an amazing energy, is crazy-smart, and doesn’t bring BS. 10/10.”

    — Kate Bachman, Founder, Way & Words

  • "Laura brings a rare combination of calm, clarity, and strategic insight, helping me turn ideas into a clear, actionable plan that aligned with both my goals and my capacity."

    — Lindsay Cotterpong, LICSW Psychotherapist, DBT Group Coaching

  • “Laura is a high-energy professional who quickly connects and builds relationships with reporters, prospects and colleagues. She is fluent at the rare intersection of communications, sales and project management, equally adept at media relations, content creates and building a pipeline. She's also a joy to work with!”

    — Bryan Scanlon, Founder, Look Left Marketing

    Former President, Schwartz MSL & Global Practice Director, MSLGroup, where he worked with Laura

What I do

  • Sharpen your positioning

    Define why you, now.

  • Reach the right audiences

    Build visibility and credibility.

  • Create client opportunities

    Make it easier to find you and work with you.

Explore services

Who I work with

  • You’re ready to formalize marketing and business development, and build the systems and shared culture to support what comes next.

  • You excel at client work. But you're also in charge of winning new business, expanding accounts, and being seen as a subject matter expert on behalf of the company.

    I help you define what you’re building, create a focused growth strategy, and connect it to the larger goals of the firm.

  • You’ve left a firm or corporate role to build something on your own terms. I help you sharpen your positioning, build the right visibility, and attract the clients you want to work with.

See how we can work together