Marketing and business development built around your expertise.

I help professional services leaders sharpen their positioning, build visibility, and create marketing and business development systems that turn expertise into new client opportunities.

Let's talk

What I do

  • Sharpen your positioning

    Define why you, now.‍ ‍‍

    • Market analysis

    • Positioning and messaging

    • Narrative development

    • Capabilities and service offer development

    • Brand strategy

    ‍

  • Reach the right audiences

    Build visibility and credibility.

    • Audience and channel focus

    • Content strategy and development

    • Thought leadership strategy

    • Executive communications (internal and external)

    • Integrated marketing programs

  • Create client opportunities

    Make it easier to find you and work with you.

    • Business development strategy

    • Pipeline development and management

    • Prospect-to-client journeys

    • Launch strategies and BD assets

    • Re-engagement strategies

    • Measurement and optimization

How we can work together

  • For a defined initiative where you need clarity, strategy, and momentum.

    • Positioning

    • Messaging & narrative development

    • Marketing strategy

    • Rebrands

    • Prospecting strategy

    • Thought leadership content strategy

  • Best for firms that need experienced leadership and ongoing support without hiring a full-time marketing leader. This might include:

    • Strategy and planning

    • Team and partner management

    • Content and campaigns

    • Business development alignment

  • Training for professionals who are expected to grow client accounts and revenue but were never actually taught how.

    • Applying a growth mindset

    • Re-engaging past clients

    • Building a thought leadership platform

    • Communicating capabilities

    • Personal positioning for clients and prospects

Tell me what you're working on

  • “Laura is a brilliant marketing strategist who is skilled at crystallizing company messaging, helping companies grow their new business pipelines and creating and overseeing strong marketing programs. Laura is also an absolute pleasure to work with who contributes as much to a company’s culture, as she does to a business’ bottom line.” 

    — Lisa van der Pool, Founder, Van Der Pool Media Strategies

  • “Laura's strategic, intelligent, hard-working, and kind. I trust her implicitly, and all these years later, I still learn something new every time I talk to her.”

    — Beth Andrix Monaghan, Founder & Former CEO, Inkhouse, an Orchestra Company

  • "I've struggled over the years to find someone to help me with business development who can both think strategically and roll up her sleeves to help me actually move things forward. Laura is the rare professional who does both. If you're a business owner who's ready to grow but could use a smart strategic partner to help you get there, I can't recommend Laura highly enough. Working with her has been one of the best investments I've made in my business.”

    — Sarah Gershman, Founder & CEO, Green Room Speakers

  • “I worked with Laura to assess my website and current digital content to better position my business to better define offers, drive leads, and ultimately sales. In a week she gave me an amazingly thorough, easy to understand, and clear road map to fix things up and get the outcomes I want for my business, along with some new creative ideas I hadn’t thought of. She has an amazing energy, is crazy-smart, and doesn’t bring BS. 10/10.”

    — Kate Bachman, Founder, Way & Words

  • "Laura brings a rare combination of calm, clarity, and strategic insight, helping me turn ideas into a clear, actionable plan that aligned with both my goals and my capacity."

    — Lindsay Cotterpong, LICSW Psychotherapist, DBT Group Coaching

  • “Laura is a high-energy professional who quickly connects and builds relationships with reporters, prospects and colleagues. She is fluent at the rare intersection of communications, sales and project management, equally adept at media relations, content creates and building a pipeline. She's also a joy to work with!”

    — Bryan Scanlon, Founder, Look Left Marketing

    Former President, Schwartz MSL & Global Practice Director, MSLGroup, where he worked with Laura

What my approach looks like

Align & Position

Identify the growth opportunity. Define the positioning, story, and strategy to pursue it.

Build

Build the systems, tools, content, and assets needed to put the strategy into action.

Go to market

Bring the story to market and engage the right audiences across marketing and business development.

Grow

Measure results, refine the approach, and build momentum for what’s next.